Users have bought their products and started the payment. The order is completed. And now? If you think you can finally relax, satisfied by the last transaction, you are wrong.
Even if you have given the package to the carrier, and designate an external company for the delivery, you still have the responsibility for the shipped product: you will be the person that the customer will contact in case of delay, and yours the e-commerce that will lose credibility, getting negative reviews in the event of a missing delivery.
The online purchase process starts when users add the product to the chart, and it can be considered completed when the product reaches its destination: our e-commerce gains credibility loyalizing the customer with the delivery of the product. Users want a rapid, safe and reliable delivery: this is why it is vital to allow your clients to track the order and follow the delivery steps.